So what is Google Adsense..hmm..

Many smart web entrepreneurs have discovered how to use the power
of Google AdSense, but the first step is to understand just what
this program is and what it has to offer web site owners.

Google AdSense is a program which serves up ads on the hosting web
site, but the key is that the ads that are placed there are related
to the subject of the web site on which they appear. For instance,
a web site devoted to the antique car hobby might host ads for
companies selling cars, promoting car shows and the like.

In fact, AdSense is part of an advertising principle known as
contextual marketing. Placing the ads in context, as with the old
car web site, increases the chances that those ads will be seen and
responded to. After all, the general public may not be interested
in buying fancy chrome wheels or hubcaps for a Model T, but owners
of classic cars may be.

The possibilities for contextual advertising in general, and Google
AdSense in particular, are endless. A hockey site can host ads for
hockey equipment and hockey sticks, a tennis web site could host
ads for tennis balls and tickets to tennis tournaments. It is easy
to see why this program has become so popular and so well respected
with internet users and web site owners alike.

The good news for web site owners is that Google AdSense can be
quite a lucrative endeavor, especially for high profile sites and
those sites with excellent, high quality and in demand content.
One of the best things about the Google AdSense program is that the
ads are highly targeted and relevant to the subject of the web
site. Targeting the ads makes a great deal of sense, since
targeted ads are more likely to get the click throughs that
generate revenue.

Google AdSense ads are text only, unobtrusive and very easy to
read. Unlike banner ads and pop up ads, these ads do not get in
the way of the web site visitor's experience, and they are designed
in such a way that they do not overwhelm or overshadow the content
of the web site itself. Chances are the average web user has
already seen hundreds, if not thousands, of Google AdSense ads.

There are not many places left where web site owners can make money
directly off of their web sites, but Google AdSense is one such
destination. Google AdSense allows web site owners to make an
income off of every page of the web site. In addition, the
algorithms used by Google to index web sites automatically select
the best ads for each page of the web site, providing highly
targeted and effective ads for their advertisers and lots of income
for the owner of the site.

Those web site owners and designers who have been around for awhile
may remember a concept known as AdWords. In essence, Google
AdSense is an offshoot of the initial AdWords model. It is
important to keep in mind, however that AdWords and AdSense are not
the same thing.

When you do a Google search, you have probably noticed the small
text ads which are displayed to the right hand side of the search
results. These are contextual ads, served up based on the search
criteria. These targeted ads are known as AdWords, and they are
used by various companies to generate revenue and drive new
customers to their web sites.

Google AdWords uses the pay per click model to generate income for
Google. When a user clicks on one of the AdWords, that advertiser
pays Google an agreed upon amount of money. This process is fully
automated and easily trackable by all parties. The amount of money
changing hands with each click varies all the time and is subject
to word bidding. The placement of the ads, and the amount of
revenue received for each click, is subject to market forces, just
as in the brick and mortar advertising world.

With Google being the predominant search engine today, the company
has continued to exert its power and influence, and the ads served
up by Google, both through AdWords and AdSense, can be powerful
revenue generating machines. Many smart web site owners have
already discovered the power of Google AdSense in generating
revenue and profiting from their web site content, and many more
web site owners are discovering this power every day.